Acklen & Guttman Family Program Ad

The Acklen and Guttman families are two sides of one large and generous family. Each year they make donations to several charity foundations and account for the majority of sponsorships. One of these events includes the Ronald McDonald House Charities annual Red Tie Gala. Each sponsor receives an advertisement space in the event program, and the families contracted me to provide this ad while I was working on the event website.

The ad was designed for a full page in an 8.5"x5.5" booklet. Constrained to design in only black & white, it was balanced by forgoing imagery and focusing instead on typography, layout and line design.

Client: Acklen & Guttman Families

Process: Graphic Design, Mock-Ups & Revisions

Deliverables: Black & white ad graphic for charity program